Hot Trends - Accounting Marketing 2020

Accounting and Marketing are becoming closer every day since both departments must work together to monitor sales, trends, and to manage the effectiveness of marketing campaigns. A recent report has shown that marketing demands, regulations and client demands - are causing a shift in accountancy - towards technological adoption. The following article summarizes Accounting Marketing’s six hot trends for 2020, to which CPA’s should take into account in order to be a part of the 2.0 era. (1) Automated Accounting Processes Companies nowadays are more and more inclined to invest in automated solutions. This is because automation eliminates confusion and minimizes errors. The big question is: do i

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