The accounting profession is going through revolutionary changes
Adaptation is crucial in order to preserve client base and reputation,
strengthen the brand, and remain innovative in a highly competitive market.
Accounting firms have begun to realize that the battle over the hearts of modern clients occurs online
The traditional marketing methods – word of mouth, referrals and the like are no longer the only ways of gaining a competitive edge and the necessary growth of a modern accounting firm. These methods are being replaced by websites, social networks and a variety of other means.
The ongoing decline in fees and a growing difficulty in recruiting new clients due to fierce competition alongside an increase in employee salaries, erodes the profitability of accounting firms and the industry as a whole. This trend is forcing firms to adjust to a new reality in order to preserve their client base and reputation, strengthen their brand, and remain innovative in a more sophisticated and highly competitive market.
Organizational / financial consultation
Marketing through the Internet
Setting up and managing websites
Branding for Accountants
Establishing and Managing Social Networks
Plan of Action
Robus has taken a major part in the trends and changes in the legal services industry over the recent years and has made the strategic decision to launch a first of its kind department, dedicated exclusively to providing consulting, marketing, branding and business development services to accounting firms. Read our Law & Accounting market analysis published in LegalBusinessWorld Magazine here.
The firm was established nearly a decade ago and holds the largest practice in business development, marketing and consulting for both Israeli and foreign law firms. The firm's main challenge is to analyze the client and highlight its relative advantages that will differentiate the firm from its competitors.